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DKNY'S Promotion Plan for Femme - July 27th, 2009, 09:59 PM
I was reading this in an older press release from this year for DKNY, and I'm excited to see how this all plays out and to see all the promotion Hilary does for femme.

"DKNY Jeans will support the launch of Femme for DKNY Jeans with a comprehensive marketing campaign, reaching the consumer through all media touch points, including national print, outdoor and online advertising, experiential promotions, in-store events, movie, TV and tour integrations as well as a dedicated behind-the-scenes web series showcasing the design process."

http://news.prnewswire.com/DisplayRe...4967098&EDATE=


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Re: DKNY'S Promotion Plan for Femme - July 27th, 2009, 10:15 PM
It all sounds amazing, I really want the behind the scenes web series!

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Re: DKNY'S Promotion Plan for Femme - July 27th, 2009, 10:17 PM
Originally Posted by Caroline <3 View Post
It all sounds amazing, I really want the behind the scenes web series!
Yeah, I'm really looking forward to that also be neat to watch


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Re: DKNY'S Promotion Plan for Femme - July 27th, 2009, 10:24 PM
I wanna know how involved Hilary was in the process lol

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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 01:58 AM
I want to know if the line will come to The Netherlands!!

I've seen Hilary @ the Dutch KCA!
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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 02:46 AM
thats awesome
i can't wait.

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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 03:24 AM
I really hope you can buy all this in-stores though because ive saved a lot of money to buy everything. If not well then I'm gonna have to find someone with a credit card so I can buy the stuff online. blah, I'd much rather use cash. :/

Anyways, that is really cool! I can't wait!!!

EDIT: I think I will be safe.

DKNY Jeans is a lifestyle denim brand which is owned and distributed through a license agreement with Liz Claiborne, LLC. DKNY Jeans designs and markets collections for men's, women's and juniors apparel and is available in the US, Canada and South America via wholesale channels.

But i don't know if that really means anything. I heard somewhere Hilary's is only online. But yeah, I don't know. hmm. gotta figure this out. And fasttttt.

Thanks, Marisa!
Last edited by hilhaylrock : July 28th, 2009 at 03:27 AM.
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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 03:31 AM
i seriously really, honestly hope hilary takes part in all that. it will make my life


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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 05:30 AM
Originally Posted by hilhaylrock View Post
I really hope you can buy all this in-stores though because ive saved a lot of money to buy everything. If not well then I'm gonna have to find someone with a credit card so I can buy the stuff online. blah, I'd much rather use cash. :/

Anyways, that is really cool! I can't wait!!!

EDIT: I think I will be safe.

DKNY Jeans is a lifestyle denim brand which is owned and distributed through a license agreement with Liz Claiborne, LLC. DKNY Jeans designs and markets collections for men's, women's and juniors apparel and is available in the US, Canada and South America via wholesale channels.

But i don't know if that really means anything. I heard somewhere Hilary's is only online. But yeah, I don't know. hmm. gotta figure this out. And fasttttt.
No, as far as I know, her line will be IN-STORES and available in Canada.

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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 06:18 AM
DKNY just changed their junior photo/ad from Femme to a normal photoshoot!
http://www.dkny.com/jeans/

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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 06:18 AM
Well, Amuse said it will be online he thinks. He doesn't know about in stores for Canada but it'll be online as far as he knows.
I asked him about it because I kept hearing things that DKNY was only in the States or something.
But it might be in Canada, who knows.. He is checking into it.

Thanks, Marisa!
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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 06:23 AM
Originally Posted by hilhaylrock View Post
Well, Amuse said it will be online he thinks. He doesn't know about in stores for Canada but it'll be online as far as he knows.
I asked him about it because I kept hearing things that DKNY was only in the States or something.
But it might be in Canada, who knows.. He is checking into it.
No, DKNY is in Canada... I checked the store locator. lol

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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 06:31 AM
That sounds so exciting!!!!

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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 06:31 AM
Originally Posted by hdlovergirl View Post
No, DKNY is in Canada... I checked the store locator. lol
Well, then people ive talked to must've just been assuming it's only in the states. but whatever. I'll buy the stuff regardless - whether it's online or in-stores. It's just more convinent(sp) with it in stores.

Thanks, Marisa!
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Re: DKNY'S Promotion Plan for Femme - July 28th, 2009, 06:39 AM
Originally Posted by hilhaylrock View Post
Well, then people ive talked to must've just been assuming it's only in the states. but whatever. I'll buy the stuff regardless - whether it's online or in-stores. It's just more convinent(sp) with it in stores.
For the first time in a while, I completely agree with you.

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i made the avatar.
thank you jasmin for the siggy. (:
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